Catching the customer

About 4 months ago Complinet built out a customer advisory board in the US and UK. We'll add more in the Middle East and Asia this year. Any vendor that launches products to market should find as many ways to catch client feedback and incorporate that into roadmaps and overall product direction. For any market that is driven by government or regulatory events this is really important because customers will fully understand the pain and know the internal challenges they face. Our advisory groups focus on our larger clients such as UBS, Citi, Prudential, Deutsche Bank and Morgan Stanley but we'll plan forums for smaller firms in April. I often feel that we don't get enough client time. It's always extremely valuable and these forums along with our customer summits which are annual make sure there is an authenticity in our product direction. We actually employ lots of former compliance professionals, former regulators and attorneys but clients are living the pain daily and it's their feedback that drives our activity. So, I highly recommend these forums, captured feedback and loops back into a structured product roadmap for any innovative company.